Email & SMS Marketing: The Secret Revenue Channels You’re Ignoring

If Social Media Disappeared Tomorrow… Would Your Business Survive?

Relying solely on social platforms to reach your audience is risky. Algorithms shift, platforms crash, and organic reach continues to decline. That’s why owned channels like email and SMS marketing are essential to any serious brand's retention and revenue strategy.

At Hermathena Agency, we’ve helped brands across industries—from fashion to medical aesthetics—unlock these overlooked tools for measurable, scalable results.

1. What Makes Email & SMS So Powerful?

Unlike social media, you own your email and SMS lists. There are no algorithmic gatekeepers standing between you and your customers. These channels allow for direct, personal, and timely communication that actually gets seen.

Here’s why they work:

• High visibility: SMS open rates average 90%+; emails hover around 30–40%—far higher than most social posts.
• Personalized engagement: With segmentation and automation, you can send the right message at exactly the right time.
• Conversion-ready: These channels reach customers who’ve opted in—meaning they’re already primed to convert.

2. Industry Benchmarks to Know

Understanding the numbers can help you set realistic, ROI-driven goals. Here's what success often looks like:

MetricEmailSMSOpen Rate30–40%90–98%Click-through Rate2–5%10–15%Conversion Rate1–5%5–10%

Numbers vary by industry—but one thing is clear: these channels consistently outperform social.

3. The Power of Automation

What if you could generate revenue while you sleep?

With automations, you can:

• Welcome new subscribers with a strategic onboarding series
• Recover abandoned carts with targeted reminders
• Re-engage inactive users with win-back campaigns
• Upsell and cross-sell post-purchase with smart flows

Set it once. Let it work for you.

4. Smarter Segmentation = Better ROI

Mass blasts are dead. Today, success lies in intelligent segmentation.

Segment your list by:

• Purchase history
• Engagement level
• Demographic or psychographic data
• Lifecycle stage

This means more relevant messaging, higher engagement, and better long-term customer relationships.

5. Avoid These Common Mistakes

Even great brands fall into these traps:

• Sending too often—or too little
• Lacking a clear value-driven CTA
• Treating your list like a one-size-fits-all audience
• Neglecting to test and optimize

The fix? A clear strategy. Better content. Data-driven insights. That’s where we come in.

Let’s Build a Retention Strategy That Works

If you’re not leveraging email and SMS as key revenue streams, you’re leaving serious money on the table.

Let Hermathena Agency help you:

• Set up revenue-generating automations
• Build segmented lists that convert
• Create messaging that deepens customer loyalty

📞 Schedule your free marketing audit today and take the first step toward a smarter retention strategy.

👉 Book your audit now
📩 Or contact us at info@hermathenallc.com